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The following was written by MHEDA for The MHEDA Connection with the notated exceptions [ ]:

SALES SUCCESS STORY

[AWP Assists] Bohnert [to Help] Manufacturer Bend and Twist

A manufacturer of equipment for the automotive industry has been putting together technologically advanced components for years. The process of assembling them, though, left much to be desired. Known as a critical, cost-conscious customer, Todd Sparrow, account manager for Bohnert Equipment Company (Louisville, KY), and John Crush, Bohnert’s engineered products division sales manager, knew they had their work cut out for them when they saw the manufacturer’s process.

Crush explains, "Every 25 to 30 seconds, nine pieces of product come down the line. Two workers on either side of the line stack the products and place them into a container." Crush and Sparrow figured that if they could provide a tool to pick up the nine pieces at a time and a box to stack them in, the line workers would have more time to inspect the product.

The men called on Dale Stuban, general manager of AWP Industries, for assistance. AWP’s Mike Portwood, engineering manager, and Carl Doolin, design engineer, came through with a variety of design concepts.

Several prototypes were developed, and after many design modifications, the team came up with what they are calling an “intelligent lifting device” using an overhead crane capable of lifting 250 to 275 pounds with just the squeeze of a handle. A rigid wire mesh container with bi-directional conveyability work in conjunction with an end-affector system. Says Crush, "In addition to speeding up the process and providing more time for inspection of the product, this system is much better ergonomically. The operators don’t have to bend and twist when they stack the product."

The delivery schedule was continually compressed while the end-user looked at prototypes and redesigns. AWP, however, was committed to making it work within the time period, and continued to refine the schedule.

The over $176,000 sale was completed in nine weeks.

 

Source:  “Sales Success Story:  Bohnert Helps Manufacturer to Bend and Twist” The MHEDA Connection:  June 15, 2004.